In 2019 the top 5 ranked logos were Apple, Nike, Coca-Cola, Mercedes-Benz and Adidas and over 90% of the global population recognize the white and red Coca-Cola logo! That’s some pretty good branding if you ask me. They speak about your values, evokes a sense of connection between the company and customers and it has a huge impact on the first impression - after all the logo is often the first thing people see right?Ī logo has to distinguish you from the competition and it should help you customers to stay loyal to the brand. Logos are important because they represent what you as a business stand for. Compared to the competition, the price is high, but their focus is on offering a uniform branding package, which might well appeal to many businesses who can’t justify an in-house designer.A logo is often the foundation of brand identity and therefore it has to be memorable. Looka produces very nice looking logos in little time, and the automatic customisation options are interesting, albeit limiting.
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Your payment options range from $20 (£15) for a non-transparent logo, to $65 (£50) for multiple high-res files (including vector files) with full ownership of the design, to yearly subscriptions, the cheapest of which is $96 (£84) for a full brand kit, which includes business cards (opens in new tab), letterheads, email signatures, etc.
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Once you’re happy with your design, it’s time to download it. The same is true for the selected symbol, which you can also flip horizontally and vertically, and change its position relative to the wording. You also have full control over the lettering’s colour too. There, you’re given a slider to alter a font’s size, the spacing between letters, and even turn all letters uppercase or lower case. Where you do have some control is in the main preview section.
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You have to hope it’ll be presented as one of the various choices on display.Ī handful of manual changes on offer includes font and symbol size, and position (Image credit: Looka) This can be frustrating: if you know a font you’d like to use for instance, you can’t select it yourself. As with the other sections, the broad brushstrokes are yours to choose, and the AI will then offer you options. Again, your choices are limited to choosing a font category and Looka will select some from there. ‘Name’ and ‘Slogan’ do the same job but for each wording separately. You have a little more control with the next options: ‘Background’ lets you choose a colour (from nine available), and Looka will then present you with various shades to pick from. ‘More Ideas’ toys with the chosen font, changes the colours of some words and even replaces one of the letters with a similarly shaped symbol, to make you logo that little bit more unique. Again, you have no control over the proposed results - this is all done automatically for you.
‘Palette’ keeps the design the same, but alters the colours. This keeps your preferred design’s elements (font, colours, symbol), but presents them in different ways, showing you what’s possible and maybe helping you find something more to your liking.
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You’re free to select a different one to see what else Looka can come up with.īelow the ‘Suggested’ menu, you have ‘Layout’. These suggestions are based on the current designs category. This is not truly editing per se, but AI driven shortcuts, should you find these alternatives more appealing than the current offering. The middle column offers various suggestions. Looka weren’t kidding when they stated their focus is on creating your brand.
Scroll down to see digital renders of how it would look on a website, a social media account, a business card, and even merch. If you’ve explored other logo makers, you’ll find the interface very familiar: the main section to the right shows your current design. You have various choices when it comes to customising your logo (Image credit: Looka) Automatic customisation
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